# SM-CAMPAIGNS-01 R2 — Recommendations for Owner Selection

**Not a build authorization.** Owner chooses visual direction before the complete experience is expanded.

---

## Preferred direction: **Y2 · Sequence Atelier** (with Y1 rail semantics)

### Why preferred

1. Muse’s hardest product failure was the **authoring surface** (V-01, V-06 letterbox, V-11). Y2 allocates the viewport to writing without abandoning readiness/ops.  
2. Display typography + paper ground creates **identity** without purple-template SaaS or badge stacks (V-08).  
3. Still uses SendMatico blue primary and progressive disclosure (D9).

### Where alternatives outperform Y2

| Need | Prefer |
|------|--------|
| Always-visible ops diagnosis / “why not sending” as signature | **Y1** rail |
| Continuum visual continuity / dense fleet-adjacent detail | **Y3** ledger |
| Strict sans-only system matching current app chrome | **Y1** or **Y3** |

### Suggested hybrid (if owner wants blend)

- **Chrome + Sequence canvas from Y2**  
- **Status/diagnostic rail behavior from Y1** (primary action once; expanded checks)  
- **Metric/funnel typography from Y3** (mono/tabular)  

Hybrid is a **selection outcome**, not silently implemented as a fourth direction here.

---

## Do not reopen

- D1–D21  
- Explicit save (AC-6)  
- Relative delays without unverified calendar forecasts  

## Decide next (product, not visual)

1. Direction: Y1 / Y2 / Y3 / hybrid  
2. Per-lead editable review in/out of scope  
3. D15 notification channel (U-10)  
4. Diagnostic taxonomy depth for first implementation slice  

---

## After selection

Expand the chosen direction to full S0–S23 coverage, then separate implementation authorization.